|
|
|
Affiliate Income Booster Techniques
The biggest source of my online income continues to be from participating in and promoting Affiliate programs. They provide a steady flow of checks to the mail box. Some of these checks are for just a few dollars, and some of them are for several...
Before You Register a Domain Name for Your New Online Business...
Recently I made a mistake that may cost a great deal of traffic to my new web site.
Let me explain...
I studied so many books about Internet marketing over the last couple of years that I decided to start a new web site, and share my...
How Do They Find You?
The movie, "Field of Dreams", starring Kevin Costner and James Earl Jones, made this line famous: "If you build it, they will come." That idea worked great in the movie but it is a whole different ballpark when it comes to a web site or an email...
Primer to Selling Advertising on Your Site
The number of sites on the Web today is almost infinite, with new ones popping up every day. There are multiple types of sites: portals, "brochureware," content sites, directories, search engines, and ecommerce sites, to name a few. Those that do...
Think All the Good Domain Names are Taken?
Have you heard of the other tlds (top leve domains) such as: .free, .church, .video, .travel, .llp, .golf, .school, .agent and .love? There are many more too. Wait! Don't wretch just yet. I'll tell you why in just a minute.
If you look...
|
|
| |
|
|
|
|
|
|
Five tips to improve your chances with Google et al.
"Dear David: I just created a website on baby toy safety. What should I do to make sure gazillions of people find me through the search engines?"
I can't promise you gazillions, but there are a few things you should do to make it easy for search engines to find you. I assume you have already decided to submit your site to the major search engines and directories. I assume that you will develop some sort of linking strategy (hopefully a better strategy than most websites use today). I also assume you will have picked key search terms for all the pages on your website.
Beyond that, here are my top five tips for making your website easy for those "gazillions" to find it.
- A picture might be worth a thousand words, but search engines don't read pictures. Make sure your key search terms are written out in text, not part of a graphic title you hire somebody to prepare for you. That also means you should not just show pictures of toys, but also write out the names, and possibly a keyword description with the title.
- Have several pages of articles related to your website's topic. Use a different keyword search term for each article. For instance, one article might use frequently the term "safe toys for babies", while another might use the term "baby safety".
- What's the URL of your website? Your name won't help you there. Your key search term will. In this instance, I might pick www.baby-toy-safety.com, for example (if that is one of your top keyword phrases). Hire somebody who knows what he is doing to develop the right keyword strategy for you BEFORE you choose your domain name.
- What's the title of your page? I don't know how many times I see titles such as "Article" or "Contact us". Don't
expect the search engine robots to get all excited about that term. And don't expect anybody to search for that term, either. Much better to title your page "Free article on safe toys for babies" or "Contact the *Baby Toy Expert* today". By the way, this is the single most important place to include your keyword phrases.
- What about that navigation menu that appears on every single page of your website? Does it say "Contact the baby toy expert?" Or "about the baby toy expert". Or links about baby toys?" Need I say more?
If your website is about life insurance, you have little hope of hitting the front pages of any search engine. "Life insurance" is such a competitive search engine marketplace. Unless, of course, people are searching for a very specific and rare niche. Even then, I suspect you will need much more than these five tips.
In fact, there are dozens, if not hundreds of things you can do to win the search engine race. These top five search engine optimization tips are a great start, whatever your website is about.
Discover how to climb the rankings the RIGHT way: Pick up a copy of Don't Get Banned By The Search Engines at http://thehappyguy.com/SEO.html. Or promote your website with a media relations plan at http://thehappyguy.com/publicity-self-promotion-report.html or profit from more free publicity ideas at http://www.thehappyguy.com/publicity-self-promotion-products.html. To optimize your site: info@thehappyguy.com
|
|
|
|
|
|